TRACKING DESK

Governed UTM builder for Tsogo Sun Digital — SA only. Build, save and edit compliant URLs while keeping the original destination and generated UTM link together.

Standard
source medium campaign content / term
Build your tracking link from top to bottom

Start with the channel. Only the optional fields saved in Admin= are shown.

1 Channel2 URL3 Campaign4 Context5 Details6 Review

1. Choose the brand and channel the brand controls the UTM ID prefix

The saved playTSOGO UTM ID will begin with PTS.
Select “Custom entry…” to type and permanently save your own source.
No clickable link on a TV spot, billboard or casino-floor QR. The vanity URL and promo code (auto-built from the campaign name) both resolve to the coded destination on your side.

2. URL options choose the approved landing page

Manage this list in the Admin tab.

Manual UTM mode optional: type the exact tracking values yourself

The unique UTM ID is created automatically when you save and is added to the final URL.

3. Campaign only the name is typedidentity in the URL; context in the registry

Locked to South Africa.
Describe the initiative once. The final campaign name is assembled from the selections already made.
Switch automatic naming off to use only the exact campaign/initiative text entered above.
Required by the audit trail so every saved campaign has a person responsible.

4. S1 campaign context private registry fields—not exposed in the URL

Keep the link short. Only the six approved UTM parameters are placed in the URL. These fields support reporting, ownership, finance and audit.
Choose a saved audience or add a new one. New entries become available to everyone after the campaign is saved.
Commercial, finance and governance details optional unless relevant

5. Owner Who is responsible for this campaign?

Additional campaign details only the fields enabled in Admin=

Complete what is relevant. Type a new value, or use the compact Saved values menu beside a field. New entries become reusable after the campaign is saved.

5. DR CLAUDE controls high-value channel dimensions and safety checks

Never tag internal links. UTMs on links between your own pages overwrite the original acquisition source. Use a GA4 event or a non-UTM internal-promotion parameter instead.

4. Channel details only fields relevant to this channel

The link governed preview

What will be saved

Source coverage every channel tagged?

Decode a link paste any brand URL — coded or plain