TRACKING DESK

Governed UTM builder for Tsogo Sun Digital — SA only. Build, save and edit compliant URLs while keeping the original destination and generated UTM link together.

Standard
source medium campaign content / term

1. Choose the brand and channel the brand controls the UTM ID prefix

The saved playTSOGO UTM ID will begin with PTS.
Select “Custom entry…” to type and permanently save your own source.
No clickable link on a TV spot, billboard or casino-floor QR. The vanity URL and promo code (auto-built from the campaign name) both resolve to the coded destination on your side.

2. URL options choose the approved landing page

Manage this list in the Admin tab.

Manual UTM mode optional: type the exact tracking values yourself

The unique UTM ID is created automatically when you save and is added to the final URL.

3. Campaign only the name is typedidentity in the URL; context in the registry

Locked to South Africa.
Describe the initiative once. The final campaign name is assembled from the selections already made.
Switch automatic naming off to use only the exact campaign/initiative text entered above.
Required by the audit trail so every saved campaign has a person responsible.

4. S1 campaign context private registry fields—not exposed in the URL

Keep the link short. Only the six approved UTM parameters are placed in the URL. These fields support reporting, ownership, finance and audit.
Choose a saved audience or add a new one. New entries become available to everyone after the campaign is saved.
Commercial, finance and governance details optional unless relevant

5. Owner Who is responsible for this campaign?

Additional details from Admin= complete the fields selected for this channel and source

These questions are the Builder defaults saved in Admin=. Their answers are added to the Full UTM.

5. DR CLAUDE controls high-value channel dimensions and safety checks

Never tag internal links. UTMs on links between your own pages overwrite the original acquisition source. Use a GA4 event or a non-UTM internal-promotion parameter instead.

4. Channel details only fields relevant to this channel

The link governed preview

Full UTM structure controlled by Admin=

The fixed UTM terms and internal ID are always included. The saved Admin= additions appear in the Builder as fields to complete.

utm_idutm_sourceutm_mediumutm_campaignutm_contentutm_term
What will be saved

Source coverage every channel tagged?

Decode a link paste any brand URL — coded or plain