TRACKING DESK

Governed UTM builder for Tsogo Sun Digital — SA only. Readable picks, coded output (facebook → 3), a decoder, and an Admin tab to manage every dropdown.

source medium campaign content / term

1. Destination approved landing pages only

Landing page

Manage this list in the Admin tab.

2. Channel sets utm_medium automatically

Source (utm_source)

Medium (utm_medium)

No clickable link on a TV spot, billboard or casino-floor QR. The vanity URL and promo code (auto-built from the campaign name) both resolve to the coded destination on your side.

Offline type (utm_medium)

Activation (utm_source)

3. Campaign only the name is typed

Geo (locked)

Locked to South Africa.

Vertical

Promo type

Month

Campaign name (the one free-text field)

name segment stays readable; geo / vertical / promo are coded.

4. Optional refinement

Content (utm_content)

Term (utm_term)

The link coded vs readable

Coded — deploy this

Readable — what it means

Source coverage every channel tagged?

Decode a link paste any brand URL — coded or plain

Link registry single source of truth

Channel	Source	Medium	Campaign	Coded URL

No links saved yet. Build one and hit “Save”.

1. Destination approved landing pages only

2. Channel sets utm_medium automatically

3. Campaign only the name is typed

4. Optional refinement

The link coded vs readable

Source coverage every channel tagged?

Decode a link paste any brand URL — coded or plain Export codebook

Link registry single source of truth Export CSV

Decode a link paste any brand URL — coded or plain

Link registry single source of truth